How to Choose the Best CRM Software for Your Business in 2023

CRM software, short for customer relationship management, is a powerful tool that helps you manage all aspects of your interactions with your prospects, leads, and customers. With CRM software, you can store and organize all the contact information of your business contacts, track their activities and interactions, send emails and messages, schedule meetings and calls, monitor your sales pipeline, generate reports, and much more — all from one platform.

CRM software can help you streamline your sales and marketing processes, improve your customer service and retention, increase your productivity and efficiency, and grow your business. But not all CRM software are created equal. Some CRM software may have more features and capabilities than others, some may be more suitable for certain industries or business sizes, some may be more user-friendly and affordable than others.

So how do you find the best CRM software for your business? In this article, we will compare some of the best and most popular CRM software in the market, so you can make an informed decision. Let’s get started.

The Best CRM Software for Your Business

Here are our top picks for the best CRM software for your business in 2023:

• HubSpot – Best CRM Software for Beginners
• Constant Contact – Best CRM for Email Marketing
• PipeDrive – Inexpensive Sales CRM
• GreenRope – All-in-One CRM
• Zoho – Best CRM Software for SMB and Enterprises
• Freshsales – CRM for Small Businesses
• Drip – Best eCommerce CRM
• SalesForce – Best Sales CRM
• Streak – Free CRM in Your Inbox
• Agile CRM – Yet Another Sales CRM

1. HubSpot – Best CRM Software for Beginners

Pricing: Free
Devices Supported: Android, iOS, Linux, Mac, Windows
Best for: Beginners & Small Businesses
Website: HubSpot.com

If you are new to CRM software or looking for a simple and easy to use solution, HubSpot CRM is a great option for you. HubSpot CRM is a free web-based CRM software that allows you to manage your contacts and their activities in a visual and intuitive way.

With HubSpot CRM, you can organize your contacts by different stages of the sales funnel, such as deals won or lost, appointments scheduled, contracts sent, etc. You can also filter your contacts by various criteria, such as name, email, company, location, etc. You can also create custom filters to segment your contacts according to your specific needs.

HubSpot CRM also offers a number of features that help you communicate and engage with your contacts. You can connect HubSpot with Gmail or Outlook to automatically log every email interaction. You can also schedule emails, create tasks, set reminders, make calls, send messages, start live chats, and more — all from within the CRM software.

One of the best things about HubSpot CRM is that it is completely free to use. You can have unlimited users and store up to 1 million contacts and companies without paying anything. You can also integrate HubSpot with other HubSpot products or third-party apps to extend its functionality.

2. Constant Contact – Best CRM for Email Marketing

Pricing: From $20 per month
Devices Supported: Android, iOS
Best for: Email Marketing & Small Businesses
Website: ConstantContact.com

If email marketing is a key part of your business strategy, Constant Contact is a great choice for you. Constant Contact is a popular email marketing service that also offers a built-in CRM feature that helps you manage your email contacts.

With Constant Contact, you can easily import your contacts from various sources, such as Gmail, Outlook, Excel, etc. You can also add contacts manually or through web forms. You can then organize your contacts into different lists based on their interests, preferences, behaviors, etc.

Constant Contact also allows you to create and send professional-looking emails to your contacts using its drag-and-drop editor or pre-designed templates. You can also personalize your emails with dynamic content based on your contact data. You can also automate your email campaigns based on triggers or schedules.

Constant Contact also provides you with detailed analytics and reports on your email performance. You can track metrics such as open rates, click rates, bounce rates, unsubscribes, etc. You can also see who opened your emails, what links they clicked on, what actions they took on your website or landing page, etc.

Constant Contact is not only an email marketing service but also a complete online marketing platform. You can also use Constant Contact to create and host your own website or landing page, sell your products or services online, collect donations, manage events, run surveys, and more.

Constant Contact offers a 60-day free trial and a flexible pricing plan based on the number of contacts you have. You can also get access to live support, online resources, and webinars to help you get started.

3. PipeDrive – Inexpensive Sales CRM

Pricing: From $12.50 per user per month
Devices Supported: Android, iOS, Linux, Mac, Windows
Best for: Sales Teams & Small Businesses
Website: PipeDrive.com

If you are looking for a CRM software that focuses on sales and pipeline management, PipeDrive is a good option for you. PipeDrive is a cloud-based CRM software that helps you manage your sales activities and deals in a simple and visual way.

With PipeDrive, you can easily add and update your contacts and deals using its drag-and-drop interface. You can also customize your sales pipeline stages according to your sales process. You can then view your entire sales pipeline at a glance and see how many deals are in each stage, how much revenue they are worth, and what actions you need to take next.

PipeDrive also helps you automate your sales tasks and workflows. You can set up triggers and actions to automatically create tasks, send emails, update deal statuses, etc. based on certain events or conditions. You can also integrate PipeDrive with other apps and tools to sync your data and streamline your processes.

PipeDrive also provides you with insightful reports and dashboards on your sales performance. You can measure metrics such as conversion rates, win rates, revenue forecast, etc. You can also see how each salesperson or team is performing and identify areas for improvement.

PipeDrive offers a 14-day free trial and a affordable pricing plan based on the features you need. You can also get access to 24/7 support, online training, and a dedicated account manager.

4. GreenRope – All-in-One CRM

Pricing: From $149 per month
Devices Supported: Android, iOS
Best for: Marketing & Small Businesses
Website: GreenRope.com

If you are looking for a CRM software that offers more than just contact management, GreenRope is a great option for you. GreenRope is an all-in-one CRM software that combines marketing automation, sales automation, customer service, project management, and more in one platform.

With GreenRope, you can manage your contacts and their activities across multiple channels, such as email, social media, webinars, SMS, etc. You can also segment your contacts based on their attributes, behaviors, interests, etc. You can then create and execute personalized and targeted marketing campaigns using GreenRope’s powerful marketing automation features.

GreenRope also helps you manage your sales pipeline and deals using its sales automation features. You can track and update your deals using its visual pipeline view. You can also automate your sales tasks and follow-ups using its workflow builder. You can also integrate GreenRope with other apps and tools to sync your data and streamline your processes.

GreenRope also provides you with comprehensive reports and analytics on your marketing and sales performance. You can track metrics such as email deliverability, open rates, click rates, conversions, revenue attribution, etc. You can also see how each campaign or channel is performing and optimize your strategies accordingly.

GreenRope offers a 14-day free trial and a flat pricing plan based on the number of contacts you have. You can also get access to unlimited users, unlimited emails, unlimited support, online training, and a dedicated account manager.

5. Zoho – Best CRM Software for SMB and Enterprises

Pricing: From $14 per user per month
Devices Supported: Android, iOS, Linux, Mac, Windows
Best for: SMB and Enterprises
Website: Zoho.com

If you are looking for a CRM software that offers a robust and scalable solution for your growing business, Zoho CRM is a good option for you. Zoho CRM is a cloud-based CRM software that helps you manage your sales, marketing, customer service, and more in one platform.

With Zoho CRM, you can manage your contacts and their activities across multiple channels, such as email, phone, chat, social media, etc. You can also segment your contacts based on their attributes, behaviors, interests, etc. You can then create and execute personalized and targeted marketing campaigns using Zoho CRM’s marketing automation features.

Zoho CRM also helps you manage your sales pipeline and deals using its sales automation features. You can track and update your deals using its visual pipeline view. You can also automate your sales tasks and follow-ups using its workflow builder. You can also integrate Zoho CRM with other Zoho apps and third-party tools to sync your data and streamline your processes.

Zoho CRM also provides you with advanced reports and analytics on your marketing and sales performance. You can track metrics such as lead generation, conversion rates, revenue forecast, customer satisfaction, etc. You can also see how each campaign or channel is performing and optimize your strategies accordingly.

Zoho CRM offers a 15-day free trial and a flexible pricing plan based on the features you need. You can also get access to 24/5 support, online resources, and webinars.

6. Freshsales – CRM for Small Businesses

Pricing: From $12 per user per month
Devices Supported: Android, iOS
Best for: Small Businesses
Website: Freshworks.com

If you are looking for a CRM software that offers a simple and affordable solution for your small business, Freshsales is a great option for you. Freshsales is a cloud-based CRM software that helps you manage your sales activities and deals in a user-friendly way.

With Freshsales, you can easily add and update your contacts and deals using its intuitive interface. You can also customize your sales pipeline stages according to your sales process. You can then view your entire sales pipeline at a glance and see how many deals are in each stage, how much revenue they are worth, and what actions you need to take next.

Freshsales also helps you communicate and engage with your contacts using its built-in phone and email features. You can make calls, send emails, schedule appointments, set reminders, etc. from within the CRM software. You can also automate your sales tasks and workflows using its workflow builder.

Freshsales also provides you with insightful reports and dashboards on your sales performance. You can measure metrics such as conversion rates, win rates, revenue forecast, etc. You can also see how each salesperson or team is performing and identify areas for improvement.

Freshsales offers a 21-day free trial and a affordable pricing plan based on the features you need. You can also get access to 24/7 support, online resources, and webinars.

7. Drip – Best eCommerce CRM

Pricing: From $19 per month
Devices Supported: Web-based
Best for: eCommerce & Online Stores
Website: Drip.com

If you are looking for a CRM software that is designed for eCommerce and online stores, Drip is a great option for you. Drip is a web-based CRM software that helps you manage your online customers and their shopping behavior.

With Drip, you can easily collect and store your customers’ data from various sources, such as your website, email, social media, etc. You can also segment your customers based on their attributes, behaviors, interests, etc. You can then create and execute personalized and targeted marketing campaigns using Drip’s marketing automation features.

Drip also helps you increase your sales and conversions using its eCommerce features. You can send cart abandonment emails, product recommendations, cross-sell and upsell offers, loyalty programs, etc. to your customers. You can also integrate Drip with your eCommerce platform and other apps and tools to sync your data and streamline your processes.

Drip also provides you with detailed reports and analytics on your eCommerce performance. You can track metrics such as revenue, average order value, customer lifetime value, churn rate, etc. You can also see how each campaign or channel is performing and optimize your strategies accordingly.

Drip offers a 14-day free trial and a flexible pricing plan based on the number of contacts you have. You can also get access to live support, online resources, and webinars.

8. SalesForce – Best Sales CRM

Pricing: From $25 per user per month
Devices Supported: Android, iOS
Best for: Sales Teams & Enterprises
Website: SalesForce.com

If you are looking for a CRM software that offers a powerful and scalable solution for your sales team and enterprise, SalesForce is a good option for you. SalesForce is a cloud-based CRM software that helps you manage your sales activities and deals in a comprehensive way.

With SalesForce, you can manage your contacts and their activities across multiple channels, such as email, phone, chat, social media, etc. You can also segment your contacts based on their attributes, behaviors, interests, etc. You can then create and execute personalized and targeted sales campaigns using SalesForce’s sales automation features.

SalesForce also helps you manage your sales pipeline and deals using its sales automation features. You can track and update your deals using its visual pipeline view. You can also automate your sales tasks and follow-ups using its workflow builder. You can also integrate SalesForce with other SalesForce products or third-party tools to sync your data and streamline your processes.

SalesForce also provides you with advanced reports and analytics on your sales performance. You can track metrics such as lead generation, conversion rates, revenue forecast, customer satisfaction, etc. You can also see how each campaign or channel is performing and optimize your strategies accordingly.

SalesForce offers a 30-day free trial and a flexible pricing plan based on the features you need. You can also get access to 24/7 support, online resources, and webinars.

9. Streak – Free CRM in Your Inbox

Pricing: Free
Devices Supported: Web-based
Best for: Gmail Users & Small Businesses
Website: Streak.com

If you are looking for a CRM software that is integrated with your Gmail account, Streak is a great option for you. Streak is a web-based CRM software that helps you manage your contacts and deals in your inbox.

With Streak, you can easily add and update your contacts and deals using its Gmail add-on. You can also customize your sales pipeline stages according to your sales process. You can then view your entire sales pipeline at a glance and see how many deals are in each stage, how much revenue they are worth, and what actions you need to take next.

Streak also helps you communicate and engage with your contacts using its email features. You can send emails, schedule emails, track email opens and clicks, set reminders, etc. from within your Gmail account. You can also automate your email tasks and workflows using its workflow builder.

Streak also provides you with basic reports and analytics on your sales performance. You can track metrics such as conversion rates, win rates, revenue forecast, etc. You can also see how each salesperson or team is performing and identify areas for improvement.

Streak offers a free plan for personal use or small teams. You can also upgrade to a paid plan for more features and capabilities. You can also get access to email support, online resources, and webinars.

10. Agile CRM – Yet Another Sales CRM

Pricing: From $8.99 per user per month
Devices Supported: Android, iOS
Best for: Sales Teams & Small Businesses
Website: AgileCRM.com

If you are looking for a CRM software that offers a simple and affordable solution for your sales team and small business, Agile CRM is a good option for you. Agile CRM is a cloud-based CRM software that helps you manage your sales activities and deals in a user-friendly way.

With Agile CRM, you can easily add and update your contacts and deals using its intuitive interface. You can also customize your sales pipeline stages according to your sales process. You can then view your entire sales pipeline at a glance and see how many deals are in each stage, how much revenue they are worth, and what actions you need to take next.

Agile CRM also helps you communicate and engage with your contacts using its built-in phone and email features. You can make calls, send emails, schedule appointments, set reminders, etc. from within the CRM software. You can also automate your sales tasks and follow-ups using its workflow builder.

Agile CRM also provides you with insightful reports and dashboards on your sales performance. You can measure metrics such as conversion rates, win rates, revenue forecast, etc. You can also see how each salesperson or team is performing and identify areas for improvement.

Agile CRM offers a free plan for up to 10 users and 1,000 contacts. You can also upgrade to a paid plan for more features and capabilities. You can also get access to 24/7 support, online resources, and webinars.

How to Choose the Best CRM Software for Your Business

Now that you have seen some of the best CRM software in the market, how do you choose the one that suits your business needs? Here are some factors to consider when choosing a CRM software for your business:

• Features and Capabilities: You should look for a CRM software that offers the features and capabilities that you need to manage your contacts and their interactions. For example, if you need a CRM software that can help you with email marketing, you should look for one that offers email marketing features. If you need a CRM software that can help you with eCommerce, you should look for one that offers eCommerce features. You should also look for a CRM software that can integrate with other apps and tools that you use for your business.
• Ease of Use and User Experience: You should look for a CRM software that is easy to use and offers a good user experience. You should be able to navigate and operate the CRM software without any difficulty or confusion. You should also be able to customize and configure the CRM software according to your preferences and needs. You should also look for a CRM software that offers a responsive and reliable support team that can help you with any issues or questions.
• Pricing and Value: You should look for a CRM software that offers a fair and reasonable pricing plan that fits your budget and provides value for your money. You should compare the features and benefits of different CRM software and see which one offers the best value for your money. You should also look for a CRM software that offers a free trial or a free plan that allows you to test the CRM software before committing to a paid plan.
• Reviews and Feedback: You should look for a CRM software that has positive reviews and feedback from other users and customers. You should read the reviews and feedback of different CRM software and see what other users and customers have to say about their experience with the CRM software. You should also look for a CRM software that has a high rating and ranking on various review sites and platforms.

Conclusion

CRM software is an essential tool for any business that wants to manage its contacts and their interactions effectively and efficiently. CRM software can help you streamline your sales and marketing processes, improve your customer service and retention, increase your productivity and efficiency, and grow your business.

There are many CRM software available in the market, each offering different features and capabilities, ease of use and user experience, pricing and value, reviews and feedback. You should choose the best CRM software for your business based on your specific needs, preferences, goals, and budget.

We hope this article has helped you compare some of the best CRM software in the market and find the one that works for you. If you have any questions or comments, please feel free to leave them below. We would love to hear from you.