How to Choose and Use the Best WordPress Lead Generation Plugins in 2023

Do you want to grow your website or online business by getting more subscribers and customers? If so, you need to use the best WordPress lead-generation plugins for your site.

Lead generation plugins can help you capture the attention of your visitors and persuade them to sign up for your newsletter, become a free member, or chat with a sales rep. This way, you can keep them engaged with your brand and move them closer to a purchase.

But how do you know which lead-generation plugins are worth your time and money? There are so many options out there and some of them require a yearly subscription, so you don’t want to waste your resources on something that doesn’t work.

In this guide, we’ll show you what to look for in a WordPress lead generation plugin and which ones are the best for different goals and scenarios.

What Makes a Good WordPress Lead Generation Plugin?

A good WordPress lead generation plugin should have the following features:

• Campaign variety: You should be able to create different types of campaigns for your site, such as popups, landing pages, floating bars, full-screen welcome mats, scroll boxes, and more.
• Audience targeting: You should be able to show your campaigns to the right users at the right time, based on their behavior, location, device, referral source, etc.
• Easy integration: You should be able to connect your campaigns with your email service and other marketing platforms, so you can automate your workflows and track your results.
• Subscriber management: You should be able to organize your subscribers and segment them based on their interests, actions, preferences, etc.

With these features in mind, let’s take a look at the best WordPress lead-generation plugins for 2023.

Best WordPress Lead Generation Plugins for 2023

1. OptinMonster: OptinMonster is the most powerful and popular lead generation plugin for WordPress. It lets you create stunning campaigns that are optimized for high conversion rates. You can choose from hundreds of templates or design your own from scratch. You can also use OptinMonster’s advanced targeting rules to show your campaigns to the right users at the right time. For example, you can target users based on where they are located geographically¹, what page they are viewing¹, how long they have been on your site¹, whether they are about to leave your site¹, and more. OptinMonster also integrates with all major email services and marketing platforms, so you can easily manage your subscribers and track your performance. Some of the campaign types you can create with OptinMonster are:
   • Lightbox popups
   • Full-screen welcome mats
   • Slide-in scroll boxes
   • Floating bars
   • Inline forms
   • Sidebar forms
   • Content lockers
   • Coupon wheels
   • And more
2. Thrive Leads: Thrive Leads is another powerful lead generation plugin for WordPress that helps you grow your email list. It allows you to create different types of optin forms for your site, such as popups, ribbons, widgets, screen fillers, content lockers, etc. You can also use Thrive Leads’ smart links feature to show different offers to different segments of your audience². For example, you can show a special discount to your existing subscribers or a free trial to your new visitors. Thrive Leads also lets you split test your optin forms and see which ones perform better². You can also integrate Thrive Leads with your email service and other marketing tools.
3. WPForms: WPForms is the best WordPress form builder plugin that also helps you generate leads for your site. It lets you create any type of form for your site, such as contact forms, survey forms, registration forms, payment forms, etc. You can also use WPForms’ conversational forms feature to create interactive forms that look like a chatbot³. This way, you can boost user engagement and increase conversions. WPForms also integrates with popular email services and marketing platforms, so you can easily collect and manage your leads.
4. Bloom: Bloom is a WordPress lead generation plugin by Elegant Themes that helps you create beautiful optin forms for your site. You can choose from six different optin types: popups, fly-ins, below post forms, inline forms, widget forms, and content lockers⁵. You can also customize the design of your optin forms using Bloom’s built in forms using Bloom’s built-in templates and settings. You can also use Bloom’s trigger and display settings to control when and where your optin forms appear on your site. Bloom also supports integration with various email services and marketing platforms.
5. Leadpages: Leadpages is a WordPress lead generation plugin that helps you create high-converting landing pages for your site. You can use Leadpages’ drag-and-drop builder to design your landing pages from scratch or choose from over 200 templates. You can also add various elements to your landing pages, such as optin forms, countdown timers, video players, social media buttons, etc. Leadpages also lets you create popups and alert bars for your site to capture more leads. You can also integrate Leadpages with your email service and other marketing tools.
6. Sumo: Sumo is a WordPress lead generation plugin that helps you grow your email list and increase your traffic. It lets you create various types of optin forms for your site, such as popups, welcome mats, smart bars, scroll boxes, etc. You can also use Sumo’s smart mode feature to show your optin forms to the right users at the right time. For example, you can show a popup to users who are about to leave your site or a welcome mat to users who have visited a certain number of pages. Sumo also integrates with popular email services and marketing platforms.
7. Icegram: Icegram is a WordPress lead generation plugin that helps you create and display various types of campaigns for your site, such as popups, header bars, footer bars, toast notifications, messengers, etc. You can also use Icegram’s behavior triggers and targeting rules to show your campaigns to the right users at the right time. For example, you can show a campaign to users who have scrolled a certain percentage of the page or who have spent a certain amount of time on your site. Icegram also supports integration with various email services and marketing tools.
8. Hustle: Hustle is a WordPress lead generation plugin by WPMU DEV that helps you create and display various types of optin forms for your site, such as popups, slide-ins, widgets, embeds, etc. You can also use Hustle’s design options and animations to customize the look and feel of your optin forms. You can also use Hustle’s conditions and triggers to control when and where your optin forms appear on your site. For example, you can show an optin form to users who have visited a specific page or who have come from a specific referral source. Hustle also integrates with popular email services and marketing platforms.
9. ConvertPro: ConvertPro is a WordPress lead generation plugin that helps you create and display various types of optin forms for your site, such as popups, slide-ins, info bars, modal popups, etc. You can also use ConvertPro’s drag-and-drop editor to design your optin forms from scratch or choose from over 100 templates. You can also use ConvertPro’s advanced targeting options and triggers to show your optin forms to the right users at the right time. For example, you can show an optin form to users who have viewed a certain number of pages or who have clicked on a certain element. ConvertPro also integrates with popular email services and marketing platforms.
10. MailOptin: MailOptin is a WordPress lead generation plugin that helps you create and display various types of optin forms for your site, such as popups, slide-ins, notification bars, sidebar forms, etc. You can also use MailOptin’s templates and customization options to design your optin forms. You can also use MailOptin’s display rules and triggers to show your optin forms to the right users at the right time. For example, you can show an optin form to users who have commented on your site or who have visited a specific category. MailOptin also integrates with popular email services and marketing platforms.
11. WP Subscribe Pro: WP Subscribe Pro is a WordPress lead generation plugin that helps you create and display simple and elegant optin forms for your site. You can choose from three optin types: popup, widget, and below content. You can also use WP Subscribe Pro’s settings and options to customize the appearance and behavior of your optin forms. You can also use WP Subscribe Pro’s cookie and trigger settings to control when and how often your optin forms appear on your site. WP Subscribe Pro also supports integration with popular email services and marketing platforms.

How to Use WordPress Lead Generation Plugins Effectively

Now that you know which are the best WordPress lead generation plugins for 2023, you might be wondering how to use them effectively to get more leads for your site.

Here are some tips and best practices to help you get the most out of your lead-generation plugins:

• Know your audience: Before you create any campaign for your site, you need to know who your target audience is and what they want. This will help you craft a compelling offer and a relevant message that will resonate with them.
• Offer value: Your lead magnet or incentive should be something that your audience finds valuable and useful. It should solve a problem, answer a question, or provide a benefit that they are looking for.
• Use clear and catchy headlines: Your headline is the first thing that your visitors will see when they encounter your campaign. It should grab their attention and make them curious enough to read more.
• Use strong and clear calls to action: Your call to action is the final step that will persuade your visitors to take action on your campaign. It should be clear, specific, and urgent. It should tell them exactly what they need to do and why they need to do it now.
• Test and optimize: You should always test different versions of your campaigns to see which ones perform better. You can use tools like OptinMonster or Thrive Leads to run split tests and analyze your results. You should also optimize your campaigns based on your data and feedback.

Conclusion

WordPress lead-generation plugins can help you grow your website or online business by getting more subscribers and customers. They can help you create and display various types of campaigns for your site that will capture the attention and interest of your visitors.

However, not all lead generation plugins are created equal. You need to choose the ones that have the features and options that suit your goals and needs. You also need to use them effectively by following some tips and best practices.

We hope this guide has helped you find and use the best WordPress lead-generation plugins for 2023. If you have any questions or suggestions, feel free to leave a comment below.