How to Choose the Best Email Marketing Service for Your Small Business (2023)

Email marketing is one of the most effective ways to connect with your audience, build trust, and increase sales. But not all email marketing services are created equal. Some offer more features, better templates, and higher deliverability than others.

So how do you find the best email marketing service for your small business? In this article, we’ll compare 8 of the top email marketing services and help you decide which one suits your needs and budget.

What to Look for in an Email Marketing Service

Before we dive into the comparison, let’s go over some of the key factors you should consider when choosing an email marketing service:

• Templates and customization: You want an email marketing service that offers beautiful and responsive templates that you can easily customize to match your brand and style. You also want an email builder that’s intuitive and user-friendly.
• Automation and segmentation: You want an email marketing service that allows you to create automated email campaigns based on triggers and conditions. You also want to be able to segment your contacts based on their interests, behavior, and preferences.
• Bulk and broadcast emails: You want an email marketing service that can handle sending bulk and broadcast emails to your entire list or a specific segment. You also want to make sure your emails have a high deliverability rate and don’t end up in the spam folder.
• Analytics and performance: You want an email marketing service that provides you with detailed reports and insights on how your email campaigns are performing. You also want to be able to track key metrics such as opens, clicks, conversions, and revenue.
• Support and pricing: You want an email marketing service that offers reliable and helpful support via email, phone, or chat. You also want to find a service that fits your budget and offers flexible plans.

8 Best Email Marketing Services for Small Business

Now that you know what to look for in an email marketing service, let’s take a look at 8 of the best options available in 2023:

1. Constant Contact: Constant Contact is the #1 email marketing service in the industry. It has over 20 years of experience and offers tons of customizable email templates and advanced tools to help you grow your business. It also provides you with personalized content and promotion ideas based on your industry and experience level. Constant Contact has a drag and drop editor, automation and segmentation features, bulk and broadcast emails, real-time reporting and analytics, and 24/7 live support. It also integrates with hundreds of popular apps and platforms such as WordPress, Shopify, Facebook, Instagram, and more. Constant Contact offers a 60-day free trial and plans start from $20 per month.
2. Sendinblue: Sendinblue is a complete SMS and email marketing software for businesses. It allows you to create engaging emails with its drag and drop editor, automation builder, and dynamic personalization. It also lets you send SMS messages to your contacts for more reach and impact. Sendinblue has a powerful email deliverability engine that ensures your emails land in the inbox. It also has advanced analytics and performance tools that help you optimize your campaigns. Sendinblue integrates with many popular apps and platforms such as WordPress, WooCommerce, Shopify, Facebook, Google Analytics, and more. Sendinblue offers a free plan that lets you send up to 300 emails per day and paid plans start from $25 per month.
3. Omnisend: Omnisend is the best email marketing service for eCommerce businesses. It helps you create stunning emails with its drag and drop editor, pre-built templates, and product picker. It also helps you automate your email campaigns with its workflow editor, cart abandonment recovery, welcome series, cross-sell recommendations, and more. Omnisend has a high deliverability rate and supports multiple channels such as SMS, push notifications, Facebook Messenger, WhatsApp, and more. It also has powerful analytics
   and performance tools that help you measure your ROI and improve your conversions. Omnisend integrates with many popular eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, and more. Omnisend offers a free plan that lets you send up to 15,000 emails per month and paid plans start from $16 per month.
4. HubSpot: HubSpot is a top email marketing and CRM software that helps you grow your business. It allows you to create professional emails with its drag and drop editor, smart content personalization, A/B testing, and responsive design. It also allows you to automate your email campaigns with its workflow builder,
   lead nurturing, behavioral triggers, segmentation, and more. HubSpot has a high deliverability rate
   and supports multiple channels such as live chat, social media, and more. It also has advanced analytics and performance tools that help you track and optimize your campaigns. HubSpot integrates with many popular apps and platforms such as WordPress, Shopify, Salesforce, Zapier, and more. HubSpot offers a free plan that lets you send up to 2,000 emails per month and paid plans start from $50 per month.
5. AWeber: AWeber is the best AI powered email marketing platform that helps you create amazing emails with ease. It allows you to create beautiful emails with its drag and drop editor, AI-powered design assistant, smart designer, and hundreds of templates. It also allows you to automate your email campaigns with its campaign builder, behavioral triggers, segmentation, and more. AWeber has a high deliverability rate and supports multiple channels such as landing pages, web push notifications, Facebook ads, and more. It also has powerful analytics and performance tools that help you monitor and improve your campaigns. AWeber integrates with many popular apps and platforms such as WordPress, WooCommerce, Shopify, PayPal, Stripe, and more. AWeber offers a free plan that lets you send up to 3,000 emails per month to 500 subscribers and paid plans start from $19 per month.
6. Drip: Drip is the best email marketing automation tool that helps you create personalized and engaging emails for your customers. It allows you to create stunning emails with its drag and drop editor, dynamic content personalization, liquid templating language, and responsive design. It also allows you to automate your email campaigns with its visual workflow builder, behavioral triggers, segmentation, and more. Drip has a high deliverability rate and supports multiple channels such as SMS, Facebook Messenger, web push notifications, and more. It also has powerful analytics and performance tools that help you measure your revenue attribution and customer lifetime value. Drip integrates with many popular eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, and more. Drip offers a 14-day free trial and plans start from $19 per month.
7. ConvertKit: ConvertKit is the best email platform for publishers and content creators. It helps you create simple and elegant emails that resonate with your audience. It allows you to create beautiful emails with its drag and drop editor, text-based templates, custom CSS, and responsive design. It also allows you to automate your email campaigns with its visual automation builder, tagging system, segmentation, and more. ConvertKit has a high deliverability rate and supports multiple channels such as landing pages, forms, surveys, and more. It also has powerful analytics and performance tools that help you track and optimize your campaigns. ConvertKit integrates with many popular apps and platforms such as WordPress, Shopify, Gumroad, Zapier, and more. ConvertKit offers a free plan that lets you send unlimited emails to up to 1,000 subscribers and paid plans start from $29 per month.
8. Moosend: Moosend is a top free email marketing automation tool that helps you create engaging emails for your business. It allows you to create stunning emails with its drag and drop editor, pre-designed templates, dynamic content personalization, and responsive design. It also allows you to automate your email campaigns with its workflow builder, behavioral triggers, segmentation, and more. Moosend has a high deliverability rate and supports multiple channels such as landing pages, subscription forms, countdown timers, and more. It also has powerful analytics and performance tools that help you measure and improve your campaigns. Moosend integrates with many popular apps and platforms such as WordPress, WooCommerce, Shopify, Mailchimp, and more. Moosend offers a free plan that lets you send unlimited emails to up to 1,000 subscribers and paid plans start from $8 per month.

How to Choose the Best Email Marketing Service for Your Small Business

As you can see, there are many email marketing services available in 2023 that offer different features, pricing, and support. But how do you choose the best one for your small business?

The answer depends on your specific needs and goals. Here are some questions you can ask yourself to narrow down your options:

• What is your budget?
• How many subscribers do you have or plan to have?
• What kind of emails do you want to send (newsletters, promotions, transactional, etc.)?
• What kind of templates do you prefer (simple, elegant, colorful, etc.)?
• How much customization do you need (fonts, colors, images, etc.)?
• How much automation do you need (drip campaigns, triggers, segmentation, etc.)?
• What kind of analytics and performance tools do you need (opens, clicks, conversions, revenue, etc.)?
• What kind of support do you need (email, phone, chat, etc.)?
• What kind of integrations do you need (WordPress, Shopify, Facebook, etc.)?

Based on your answers, you can compare the email marketing services we’ve reviewed and pick the one that matches your criteria.

For example, if you’re looking for a simple and affordable email marketing service that offers beautiful templates, automation features, and analytics tools, you might want to try Constant Contact or AWeber.

If you’re looking for a complete SMS and email marketing software that offers dynamic personalization, SMS messages, and high deliverability, you might want to try Sendinblue or Omnisend.

If you’re looking for an email marketing and CRM software that offers smart content personalization, A/B testing, and multiple channels, you might want to try HubSpot or Drip.

If you’re looking for an email platform for publishers and content creators that offers text-based templates, tagging system, and landing pages, you might want to try ConvertKit or Moosend.

Conclusion

Email marketing is one of the best ways to grow your small business and increase your sales and revenue. But you need to choose the right email marketing service that suits your needs and budget.

We hope this article helped you compare the 8 best email marketing services for small business in 2023 and find the one that works for you.

If you liked this article, you might also want to check out our other articles on email marketing:

• How to Build an Email List from Scratch
• How to Write a Killer Email Subject Line
• How to Increase Your Email Open Rate
• How to Boost Your Email Click-Through Rate

Do you have any questions or comments about email marketing services? Let us know in the comments below!