If you want to boost your email marketing results, you need to use the best email automation tools available. Email automation tools can help you create and send personalized and targeted emails to your subscribers based on their actions and interests. This way, you can increase your open rates, click-through rates, engagement, and conversions. Plus, you can save a lot of time and effort by letting the tools do the work for you. But how do you choose the best email automation tools for your needs? In this article, we’ll share our top picks for the best email automation tools that are easy to use, affordable, and feature-rich. Let’s get started.
- Constant Contact
Constant Contact is one of the most popular email marketing services on the market. It’s ideal for small businesses that are new to email marketing. Constant Contact helps you create effective email marketing campaigns with ease. When you sign up with Constant Contact, they’ll ask you about your industry and your email marketing experience. Based on your answers, they’ll give you customized content and promotion ideas to help you improve your email marketing campaigns. With this email automation tool, you also get access to a lot of beautiful email templates that you can customize with their drag and drop builder. In addition, their email marketing automation is top-notch. With Constant Contact you can: automatically send welcome emails to new subscribers create an automated email series based on your subscribers’ behavior segment your contacts so you can send more relevant messages and more. They offer plenty of support with live chat, email, discussion forums, and documentation. Constant Contact’s pricing is based on the number of contacts you have. You can send unlimited emails. Plus, you get easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and more. You can use our exclusive coupon to get a 60-day trial with Constant Contact. After your free trial ends, plans start at only $9.99 per month. - SendInBlue
SendInBlue is another great email marketing service that’s very user-friendly for beginners while still offering advanced features for email marketing pros. With SendInBlue you get everything you need in an email marketing platform including access to their free responsive template gallery, the ability to create stunning email newsletters in minutes with their drag and drop builder, 8 automation workflow templates, and more. SendInBlue also lets you reach your audience with SMS messages as well, which you can buy credits for separately with no expiration date.
- ActiveCampaign
ActiveCampaign is an email automation tool that combines email marketing with sales and CRM (customer relationship management). You can set up drip campaigns and welcome series according to your needs. With their drag-and-drop email designer, you can build beautiful emails in no time. ActiveCampaign also lets you create dynamic content that changes based on your subscribers’ preferences and behavior. This way, you can send personalized and relevant messages to each subscriber. With ActiveCampaign you can: automatically send emails based on triggers such as website visits, purchases, or events segment your contacts based on various criteria such as location, interests, or actions use tags and lead scoring to track and optimize your email marketing performance and more. They offer 24/7 live chat and email support, as well as phone support for higher plans. ActiveCampaign’s pricing is based on the number of contacts you have and the features you need. You can send unlimited emails. Plus, you get access to advanced features such as landing pages, SMS marketing, Facebook custom audiences, predictive sending, and more. - Omnisend
Omnisend is an email automation tool that’s specially designed for ecommerce businesses. It helps you create and send engaging emails that drive more sales and revenue. Omnisend integrates with popular ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and more. You can sync your store data with Omnisend and use it to create targeted and personalized email campaigns. With Omnisend you can: automatically send emails based on your customers’ shopping behavior such as cart abandonment, product browsing, or purchase confirmation create pre-built workflows for various ecommerce scenarios such as welcome series, cross-sell, reactivation, and more use dynamic product recommendations and discount codes to increase conversions and more. They offer 24/7 live chat and email support. Omnisend’s pricing is based on the number of contacts you have and the features you need. You can send up to 15,000 emails per month for free. Plus, you get access to additional features such as SMS marketing, web push notifications, Google Customer Match, Facebook Messenger, and more.
- HubSpot
HubSpot is a powerful email marketing and CRM software that helps you grow your business and connect with your customers. You can create and send professional and personalized emails with their easy-to-use email builder. HubSpot also lets you create smart content that adapts to your subscribers’ preferences and behavior. This way, you can send the right message to the right person at the right time. With HubSpot you can: automatically send emails based on triggers such as form submissions, website activity, or email opens segment your contacts based on various criteria such as lifecycle stage, location, or industry use A/B testing and analytics to optimize your email marketing performance and more. They offer 24/7 phone and email support, as well as live chat support for higher plans. HubSpot’s pricing is based on the number of contacts you have and the features you need. You can send up to 2,000 emails per month for free. Plus, you get access to additional features such as landing pages, forms, live chat, chatbots, and more. - AWeber
AWeber is an email automation tool that uses AI-powered technology to help you create and send amazing emails. You can choose from hundreds of pre-designed email templates or create your own with their drag and drop builder. AWeber also lets you use their smart designer tool that automatically creates a branded email template for you in seconds. With AWeber you can: automatically send emails based on triggers such as sign-ups, purchases, or clicks create an automated email series based on your subscribers’ goals segment your contacts based on various criteria such as tags, interests, or actions use dynamic content and personalization to increase engagement and more. They offer 24/7 live chat and email support, as well as phone support during business hours. AWeber’s pricing is based on the number of contacts you have. You can send unlimited emails. Plus, you get access to additional features such as landing pages, web push notifications, sign up forms, AMP emails, and more. - Drip
Drip is an email automation tool that’s perfect for ecommerce businesses. It helps you create and send personalized emails that drive more sales and revenue. Drip integrates with popular ecommerce platforms such as Shopify, WooCommerce, Magento, and more. You can use your store data to create targeted and relevant email campaigns. With Drip you can: automatically send emails based on your customers’ shopping behavior such as product views, cart abandonment, or purchase confirmation create pre-built workflows for various ecommerce scenarios such as welcome series, post-purchase, win-back, and more use dynamic product recommendations and coupons to increase conversions and more. They offer live chat and email support, as well as phone support for higher plans. Drip’s pricing is based on the number of contacts you have. You can send unlimited emails. Plus, you get access to additional features such as web push notifications, Facebook and Instagram ads, SMS marketing, and more. - ConvertKit
ConvertKit is an email automation tool that’s ideal for bloggers, podcasters, and content creators. It helps you create and send engaging emails that grow your audience and income. ConvertKit lets you easily create landing pages and sign up forms to capture leads. You can also create attractive email newsletters with their simple editor. With ConvertKit you can: automatically send emails based on triggers such as sign-ups, purchases, or clicks create an automated email series based on your subscribers’ goals segment your contacts based on various criteria such as tags, interests, or actions use dynamic content and personalization to increase engagement and more. They offer live chat and email support. ConvertKit’s pricing is based on the number of contacts you have. You can send unlimited emails. Plus, you get access to additional features such as commerce, paid newsletters, integrations, and more. - Omnisend
Omnisend is an email automation tool that’s specially designed for ecommerce businesses. It helps you create and send engaging emails that drive more sales and revenue. Omnisend integrates with popular ecommerce platforms such as Shopify, WooCommerce, BigCommerce, and more. You can sync your store data with Omnisend and use it to create targeted and personalized email campaigns. With Omnisend you can: automatically send emails based on your customers’ shopping behavior such as cart abandonment, product browsing, or purchase confirmation create pre-built workflows for various ecommerce scenarios such as welcome series, cross-sell, reactivation, and more use dynamic product recommendations and discount codes to increase conversions and more. They offer 24/7 live chat and email support. Omnisend’s pricing is based on the number of contacts you have and the features you need. You can send up to 15,000 emails per month for free. Plus, you get access to additional features such as SMS marketing, web push notifications, Google Customer Match, Facebook Messenger, and more. - MailerLite
MailerLite is an email automation tool that’s simple and affordable. It helps you create and send beautiful emails that connect with your audience. MailerLite lets you easily create landing pages and pop-ups to capture leads. You can also create stunning email newsletters with their drag and drop editor. With MailerLite you can: automatically send emails based on triggers such as sign-ups, purchases, or clicks create an automated email series based on your subscribers’ goals segment your contacts based on various criteria such as tags, interests, or actions use dynamic content and personalization to increase engagement and more. They offer 24/7 live chat and email support. MailerLite’s pricing is based on the number of contacts you have. You can send up to 12,000 emails per month for free. Plus, you get access to additional features such as surveys, video marketing, A/B testing, and more. - HubSpot HubSpot is a powerful email marketing and CRM software that helps you grow your business and connect with your customers. You can create and send professional and personalized emails with their easy-to-use email builder. HubSpot also lets you create smart content that adapts to your subscribers’ preferences and behavior. This way, you can send the right message to the right person at the right time. With HubSpot you can: automatically send emails based on triggers such as form submissions, website activity, or email opens segment your contacts based on various criteria such as lifecycle stage, location, or industry use A/B testing and analytics to optimize your email marketing performance and more. They offer 24/7 phone and email support, as well as live chat support for higher plans. HubSpot’s pricing is based on the number of contacts you have and the features you need. You can send up to 2,000 emails per month for free. Plus, you get access to additional features such as landing pages, forms, live chat, chatbots, and more.
Which Email Automation Tool is Right for You? Now that you’ve seen our list of the best email automation tools, you might be wondering which one to choose for your business. The answer depends on your goals, budget, and preferences. However, here are some general guidelines to help you decide:
- If you’re looking for an easy-to-use and affordable email marketing service that offers great features and support, Constant Contact is a great choice.
- If you’re looking for a complete SMS and email marketing software that’s also budget-friendly, SendInBlue is a great option.
- If you’re looking for an email automation tool that’s specially designed for ecommerce businesses and offers multiple channels of communication, Omnisend is a perfect fit.
- If you’re looking for an email marketing and CRM software that helps you grow your business and connect with your customers, HubSpot is a powerful solution.
- If you’re looking for an email automation tool that combines email marketing with sales and CRM features, ActiveCampaign is a versatile tool.
- If you’re looking for an email automation tool that’s perfect for ecommerce businesses and offers advanced features such as web push notifications and Facebook ads, Drip is a great choice.
- If you’re looking for an email automation tool that’s ideal for bloggers, podcasters, and content creators, ConvertKit is a user-friendly tool.
- If you’re looking for an email automation tool that’s simple and affordable and offers features such as surveys and video marketing, AWeber is a good option.
We hope this article helped you find the best email automation tools for your business. With these tools, you can create and send engaging emails that improve your email marketing results. Which email automation tool are you going to use? Let us know in the comments below.
